Carlsberg Vores by

 Internationaler Wettbewerb
Ort: Kopenhagen
Jahr: 2007
Fläche: 31ha
Leistung: LPh 1-2

In 2006 Carlsberg decided to move the production of beer from Copenhagen to Fredericia 200 km west of the capital. More than 160 years of brewing had come to an end, and the door opened for a totally new usage of the site that lies in the heart of Copenhagen and spans an area of more than 300,000 square meters. The site's history and location presents a clear opportunity to create a new city quarter which will arouse international attention and attract visitors from all over the world.
The identity of the Carlsberg Projektsite will be mainly be influenced by four factors. At first the site is a part of Copenhagen and will transport some of its typical urban characteristics. The urban structure of the site will be related to the structure of the neighbouring districts. The identity contains also the historical development of Carlsberg so that each quarter will refer to a part of the development of the site. At least there are the visible elements like historical buildings and parks which carry the identity of the place. The design concept is developed out of these four layers of the local identity.